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"Bilka" and "Medical Dent"
for a better oral hygiene campaign

In August the expert in the oral care "Bilka" and Center for Implantology and Aesthetic Dentistry "Medical Dent" combine their efforts in the cause for better oral hygiene. Both companies remind their clients and patients that the first step in maintaining the oral hygiene is regular cleaning the teeth with toothbrush and toothpaste. Taking care about the oral hygiene together with regular visits to your dentist helps preventing from bacteria accumulation, which causes caries formation, bad breath and gum diseases.

In August every patient visited his dentist in the Center for Implantology and Aesthetic Dentistry "Medical Dent" will get a gift from "Bilka" – toothpaste from the series "Bilka Dent". The campaign is valid until the stock lasts.

"Bilka" and "Medical Dent" wish you wonderful summer full of smiles!

"Bulgarian rose" award 2010

On 26.07.2011 the event "Day of the Bulgarian Cosmetics" was held in "Strimon SPA club", Kustendil. BNAEOPC traditionally prized Awards for overall development in 2010 to the most successful companies from the perfume and cosmetics sector in 2010.

Krasnaya Liniya was honored and received the prize "Bulgarian Rose" from the Association in the category for the best small company successfully presented on the market. The Manager Mrs Mila Zlatkova received the Award from Dr. Kirilova who was an official guest of the event and representative of the Ministry of Health.

The nominees were evaluated by a jury, chosen by the Branch organization and the evaluation criteria were as follows:
I. Persistence of the company and economic stability
II. Customer satisfaction and market coverage
III. Innovation and product innovation
IV. Corporate Social Responsibility
V. Communication and business relationships

BilkaDENT EXPERT – NEW!!!

From March 2011 you can find us in the pharmacies, drug stores, supermarkets – the new series of Krasnaya Liniya Bulgaria - BilkaDENT EXPERT.
The series contains extremely effective prophylactics products for daily oral hygiene:
BilkaDENT EXPERT Parodont protect – toothpaste antiparadontitis action
The toothpaste has clinically tested enhanced anti-inflammatory effect. It is suitable for daily oral care and prophylactics of gingival inflammation, tightening and strengthening the gums.
BilkaDENT EXPERT Parodont protect - Mouth wash against inflammations in the oral cavity
The biologically active components included in the constitution have clinically proven antibacterial and plaque cleaning action. It is recommended for gingivitis treatment, gums strengthening and strong anti cavity protection.
BilkaDENT EXPERT Whitening - Toothpaste with whitening action
Effectively removes stains /spots/ and restores the natural whiteness of the teeth, spares the gums and has anti-inflammatory effect.

Bilka Lifestyle Issue 4 – expecting Christmas

In Vino Veritas is the main subject of the new edition of Bilka Lifestyle magazine, which you can find from 1st of December at the points of sales of Bilka Collection products, the underground stations, beauty salons, spa and fitness centers.
During this period - when we start to most strongly wish and expect miracles; the period when we can most strongly feel the emotion of consuming the divine drink, called wine, we have chosen to devote you in the secrets of the drink and the benefits of the grape. We want to reveal to you which are those qualities that make it so tasty, enchanting and in the same time so necessary for us!

We sincerely hope that you will have fun and relax with us!

Bilka photo session in support of the cause
"I am FOR natural bust"

On 10 of July 2010 (Saturday) in the park of the Soviet Army monument despite the summer rain, Bilka organized the promised outdoor photo session in support of the cause "I am FOR natural bust". Lora Topalova was the photographer and Boian Petrushevski, fashion designer, made special collection for Bilka. Six participants in the photo session with the most aesthetic natural breasts were chosen by jury in the earlier casting: Petya Georgieva, Zornitsa Stoykova, Karolina Dobreva, Katya Usheva, Blagovesta Velianova, Tsvetomira Petrova. All of them are unprofessional models. For everyone who wanted to participate and submitted applications, the conditions were 18 years of age and natural, aesthetic bust of course.

Bilka campaign was supported by the radiant Super Bianka – actress and TV lead. She willingly posed in front of the cameras wearing a unique Bilka t-shirt with a photo of a beautiful natural female bust. "I fully support the cause! I am part of the people who don't have any desire to put silicone in their body! I like myself the way I am and believe me, this feeling is wonderful! I hope Bilka's message will be heard and will help more young women to learn to accept themselves more and to be influenced by side opinions about their looks less.", states Bianka with fascinating smile.

You can find the photo session on the pages of "Story" and "Kosa i krasota" magazines. Media partners of the event are the magazines "Story", "Journal za zhenata", "Kosa i krasota" and www.erogance.eu
Detailed and up-to-date information about the photo session you can find on the cause's official website: www.bilkazaestestvenbiust.com and in Facebook.

Live statues "Bilka" posed in public in Sofia
supporting the cause "I am FOR natural bust"

Bilka demonstrates its position "I am FOR natural bust" publicly by disposing live statues in front of Radisson hotel, Business Park Sofia, The Mall and Fantastico supermarkets in Studentski grad and Hadji Dimitar.
On 25 and 26 of June people who were passing by could see beautiful girls with bronze skin and green tie over their breasts. The aim was to show the beauty of the natural bust.
Female promoters wearing t-shirts with a photo of firm natural naked female breasts were distributing leaflets with information about the forthcoming photo session that Bilka organizes in the cause's support.

More information: www.bilkazaestestvenbiust.com

Bilka Lifestyle Issue 3 – summer edition

It's June, it's summer! Every day we enjoy the invigorating sun which creates mood, motivates us to work or to plan our vacation. This sun makes us beautiful, fresh and bright! The summer charges us with a miraculous energy, changes our thoughts and makes us satisfied and happy!
The third issue of the magazine is dedicated to the sacred magic of the herbs. We hope sincerely that you will be fascinated by and feel it from the pages like we did.
You can find the edition attached to the June issue of "Kosa i krasota" magazine, at the points of sale of the Bilka Collection products, as well as in spa and fitness centers and beauty salons.

The publication is distributed free!

Bilka announces it supports the cause
"I am FOR natural bust"!

The silicon "hysteria" obtains a high popularity and familiarity level amongst the mass audience in the recent years.
The silicon is raised in cult and suggests that it magically helps your dreams realization, problems solving, wishes coming true.
Bilka in the role of a defender of the natural beauty and the natural ingredients used in its developing and existing products feels obliged to support the cause "I am FOR natural bust".
What is more, Bilka offers on the market bust building gel with white grape, from the series Grape Energy– a product that takes care of and keeps the breasts naturally beautiful. See more...
The cause already has its own website www.bilkazaestestvenbiust.com, where everyone can support it with comments and publications, as well as receive information for the planned events.

Red Line cosmetics for the spirit and the body
Consumer promotion

Krasnaya Liniya Bulgaria offers its clients to try the products of the company's inspired by the East brand – red line, which is based on red tea and hit active ingredients. When they buy 2 products /by choice/ from the series, which includes 8 products for women and 4 for men, the clients get hand cream as gift.

The promotion covers 300 retailers on the territory of Bulgaria – drogeries, pharmacies, supermarkets and is valid during the summer season until 1st of September.

When UPGRAPE = UPGRAPE
The new cosmetic line Bilka Upgrape – perfect combination of price,
effective plant substances, with Eco certificates for pure bio origin

In the first days of Spring Krasnaya Liniya Bulgaria presented to its customers the new generation natural cosmetic Bilka UPGRAPE. The products are created according new advanced formulations with grape extract and high technology bio active substances.
The result is the feeling of silky tender, younger looking and shiny skin, 24- hour hydration. Clinically proved lifting effect.

The products you may find in pharmacies, specialized cosmetic shops, hyper markets all over the country.

Bilka Lifestyle - Spring edition

Finally here is the Spring and we are ready to continue our tradition with the new edition of the magazine Bilka Lifetyle. Here you can find: The newest offer of Bilka Collection – the cosmetic line Bilka UPGRAPE, useful advises for the skin and body, exotic offers for holidays – far to India, what will be the situation during the year of the Tiger, Spring menu with Petya, how to fight the hay fever and other interesting materials. You can find the edition in the magazine “the woman today” , at the shoping points , in some fitness clubs, cosmetic saloons, in metro stations. The edition is free.

We want you to have fun, to be inspired, to get new ideas, to have good mood with our new Spring edition of Bilka Style.

Here you can see the first edition of this magazine.

Promotional set – Toothpaste + Mouth wash BILKA DENT – complex mouth care

We have on the market two new promotional sets – complex mouth care. For the price of one toothpaste you get a present – mouth wash to complete the effect of the toothpaste.
The first set has anticaries activity, it contains the anticaries toothpaste BILKA and specially developed mouth wash “Herbal bouquet” with 9 different medical herbs.
The mouth wash cleans the mouth totally. It makes the effect anti plaque, anti inflaming and anticaries stronger.
The set Fresh&White has the whitening effect and contains the well known whitening toothpaste Bilka and the specially developed mouth wash “Bilka fresh&white” with lemon and rosa canina and vitamin C. The bioactive component combination makes the gums stronger and it whitens the teeth.

Gift sets for November and December 2008

Especially for the coming holidays BILKA Collection offers you with pleasure its beautiful Gift Sets from the cosmetic lines Grape Therapy Mavrud, Grape EnergY and 100% Aqua Natura.

You have the opportunity to choose the best gift set for you and your most beloved people on special holiday price with additional gift inside – hand cream.

Exhibition "21-st Century Woman"
The Exhibition of selected art masterpieces from the National competition "21-st Century Woman" opened on 25th of September 2008 at 18.00 hrs in the National Gallery of Foreign Art. The exposition united the best works, which show the different styles and ideas of the artists, looking for the modern face of the Bulgarian woman, according to the organizer’s requirements. The committee selected the best from 93 masterpieces. The event united guests, partners, journalists, artists and friends. The host Nikolai Sotirov introduced the idea of the competition, inspired by the painting "Girl with Grape" from the unique Bulgarian painter Vladimir Dimitrov – Maistora and the products from the Grape line of Bilka Collection. The president of the committee professor Ivailo Mirchev and the Manager of Krasnaya Liniya Bulgaria – Mila Zlatkova announced the names of the participants with the best paintings and gave them the prizes. The first prize of BGN 2 000 was given to the artist Atanas Atanasov for his painting "Portrait of U". The second prize of BGN 1 500 was given to the artist Todor Vakov for his paintings "Girl with grapes". The third prize of BGN 1 000 was given to the painter Dimitar Voinov- Son for his painting "Girl with grape". Encouraging prize of BGN 500 was given to Emil Popgenchev for his painting "I am white, white my boy". The event continued with a cocktail, presenting some of the most popular Bulgarian wines. The exhibition can be visited in the National Gallery for Foreign Art to the 3rd of October 2008.
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Bilka Collection Hall 2007
From May 10, 2007, in the big supermarkets and pharmacy chains, we give a chance to everyone who wants, to learn more and try the unique qualities and scents of the new Bilka Collection series - Grape Therapy MAVRUD. When you buy one face cream Grape Therapy MAVRUD and another Bilka Collection product by your choice, you get one hand and nail nourishing cream Grape Therapy MAVRUD.

Bilka Collection with a new unique facial cosmetic series - Grape Therapy MAVRUD
On 20th March, in Sky Plazza restaurant, National Palace of Culture, Krasnaya Linia Bulgaria presented its new unique cosmetic series Grape Therapy MAVRUD in front of its partners, journalists and VIP-guests. The presentation also included the new TV spot, specially created for the Bilka Collection facial series. The guests got familiar with and tried the series products. They had the chance to learn stories and legends connected with Bulgarian MAVRUD grapes by the vice president of the Association of Sommeliers in Bulgaria-Mr Mihail Markovski. The cocktail party included the best sorts of wine produced on the basis of the unique Bulgarian sort and the best selected food. Grape Therapy Mavrud is a facial cosmetic series with no parity in Bulgaria. It is a combination of the most up-to-date tendencies in the innovation of cosmetics development as well as the ISHI philosophy, which stands for the Japanese "to reach the target in the most pleasant way".
	Pictures from cocktail...
Seminars/Tuitions June 2006

"Bulgarian rose" award 2006
On the 12 of May 2006 Krasnaia linia (Bulgaria) received the award for achievement in category "Perfumery And Cosmetics" for small firm in 2005. The award is given away for the second time at "Day of Bulgarian cosmetics" on behalf of The Bulgarian national association of etheric oils, perfumery and cosmetics and The Association of Bulgarian cosmetologists.

"Krasnaya Liniya" - Bulgaria at INTERCHARM 2005 Moscow
10.11. - 14.11.2005 "Krasnaya Liniya", Bulgaria presented its products at The Third Bulgarian National Participation at The XII International Exhibition of Perfumery and Cosmetics, which was organized and carried out together with The Bulgarian National Association of Essential Oils, Perfumery and Cosmetics (BNAEOPC), and The Bulgarian Small and Medium Enterprises Promotion Agency. The new product ranges (shampoos, shower gels from the "Senso Therapy" series, intimate gel, gift sets) manufactured by the company, as well as other products which are about to be put into production were presented at the stand of "Krasnaya Liniya", Bulgaria. "Krasnaya Liniya" - Moscow presented its new trademarks and product ranges which are about to be launched on the Russian market in 2006. During the exhibition was held the Traditional Corporate Forum of the holding structure "Krasnaya Liniya", a part of which is the Bulgarian company.
	Pictures from INTERCHARM 2005 Moscow...
The Day of Bulgaria in Moscow - "Tradition, Quality, Beauty"
The Press Conference "Tradition, Quality, Beauty" attended by representatives of all Bulgarian exhibitors, the Chairman of BNAEOPC, the Chairman of the Russian Association of Perfumery and Cosmetics, journalists and guests, took place on the 10th of November. It was organized in the honor of the Dat of Bulgaria in Moscow. The Commercial Director of "Krasnaya Liniya" - Moscow presented his report entitled "Situation and Trends of the Russian Cosmetic Market and the Place of the Bulgarian Brands on It". The evening ended with a formal reception hosted by His Excellency The Ambassador of Bulgaria in Moscow.
	Pictures from Press Conference "Tradition, Quality, Beauty"...
National consumer promotion "Krasnaya Liniya"
On the 15th of June started the national promotion of "Krasnaya Liniya" in 220 point of sales /supermarkets, hypermarkets, cosmetics, pharmacies/ in the whole country. The customers who prefer 1 shampoo/shower gel and 1 product at their choice from the cosmetic range of "Krasnaya Liniya", are given a present - an attractive red towel for "the most delicate body areas" with the colour of "Krasnaya Liniya". The consumer promotion covers 38 cities in the country. Its period is unlimited and it lasts until we run out of presents. Towns: Sofia Plovdiv Asenovgrad Krumovo Rakovski Pazardzik Haskovo Dimitrovgrad Stara Zagora Sliven Iambol Burgas Китен Pomorie Sarafovo Ravda Shumen Targovishte Varna Dobrich Ruse Veliko Tarnovo Razgrad Gabrovo Silistra Pleven Montana Vratza Lom Kozlodui Blagoevgrad Sandanski Gotze Delchev Делчев Bansko Kustendil Dupnitza Radomir Pernik
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"Bulgarska roza" ("Bulgarian rose") prize – 2004
On 12th May 2005, at the announced "Day of Bulgarian Cosmetics", the 25th International Plovdiv Fair, spring edition, prizes of the producers from the cosmetics and ethereal-oil industry - "Bulgarska roza" ("Bulgarian rose") 2004 Prize were given for the first time. "Krasnaya Liniya - Bulgaria" OOD was awarded the prize and a statuette for the best achievement in 2004. The assessment criteria of the firms are connected with achievements in: - Innovations in the technological equipment; - Meeting the requirements of the European standards in the production process; - Excellent formation of the products’ files according to the European standards; - Popularizing Bulgarian cosmetics of advanced technology and high quality at international exhibitions (7 golden medals); The prize is awarded on behalf of the Bulgarian National Association of ethereal oils, perfumery and cosmetics (BNAEOPC) and the Union of Bulgarian Cosmetologists (UBC).

The new line of "Krasnaya Liniya" at the exhibition in Dubai
Krasnaya Liniya presented its new products from the Senso Terapia line for the first time at the annual exhibition of the cosmetics sector "Beautyworld Middle East" at Airport Expo Centre in Dubai, 2-th - 4-th May. The concept of the new line is based on the connection and interaction between the different human senses by uniting them in entity and guiding them till reaching a feeling of harmony and spiritual comfort. The influence of tender touch, the magical fragrance, the crystal sound, the tempting taste and the eyes full beauty show a profusion of dormant feelings and let us accept a different and more beautiful world full of enchanting scents and plenty of miraculous sensations. Senso Terapia - this is the reviving impact on the emotional state of a person through their feelings: sense of smell, touch, hearing, eyesight and taste. Senso Terapia awakes the enigmatic world of feelings. Each of the six shower-gels, thanks to its special ingredients, has a beneficial effect on human emotions influencing the senses, and the skin is amazingly tender and with an unforgettable aroma. The products from the Senso Terapia line can be found on the Bulgarian market on the cosmetics stands in the pharmacies, hyper and supermarket chains and special shops after 1-st June. Pictures from the exhibition in Dubai:
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Presentation of "Krasnaya Liniya" in Bulgaria
On 15-th October 2004, in the Military Club - Sofia, "Krasnaya Liniya - Bulgaria" introduced for the first time to the Bulgarian public the delicacy and beauty of the Russian Cosmetic brand - Krasnaya Liniya. The commercial videos of the brand were shown at a stage performance "Touch full of tenderness" featuring "Todes" - modern ballet company and the young Bulgarian singer Stratia. Pictures from the event:
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